Starbucks Ltd. - 2455 Words

Hasan Mohammad Starbucks Ltd. Principles of Marketing Assignment 1 09 November 2004 I. Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971the name comes from Herman Melville s Moby Dick. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee. By 1987, Schultz†¦show more content†¦Starbucks has the distinction of being the public s educator on Expresso. They have also recently started to expand to packaged and prepared tea in response to the growing demand for this product. There are no other national coffee bar competitors in the same scale as Starbucks. Starbucks is the only competitor in the coffee bar market th at has a recognized brand image. The difference between Starbucks and other coffeehouses is that they own all their stores and do not franchise. Starbucks stores operate in most metropolitan areas of the United States and also have a direct mail business to serve customers in every state. They have introduced gourmet flavoured decaffeinated coffees as well as specialty flavours and whole bean coffees for the faithful coffee drinkers. They have also added light lunch fare to their menu. Starbucks had recently expanded its emphasis internationally. There are opportunities waiting in possible joint ventures with other corporations to design new product associations with Starbucks coffee. Although Starbucks has enjoyed tremendous success in the past few years, there are a few obstacles looming. Since the popularity of the coffee house idea has grown, some cities wish to issue regulations on the coffeehouses due to complaints of late night patrons becoming uncontrollable. The cost of coffee beans is expected to rise in the future due to lower supply, which may tighten the margins on coffee merchants. The higherShow MoreRelatedSingapore Starbucks Marketing1414 Words   |  6 PagesINTRODUCTION Starbucks Coffee Company was founded in Seattle in 1971, Pike Place Market by Jerry Baldwin, Gordon Bowker and Zev Siegl, with a vision to educate the consumers about fine coffees. Starbucks began to expand when Howard Schults took it over in 1987. Since then, Starbucks grew from a small, regional business into the undisputed leader in the specialty coffee industry, and privileged to connect with millions of customer every day with 18,000 retail in 60 countries 2. STARBUCKS MACRO ENVIRONMENTALRead MoreStarbucks Coffee s Five Forces Analysis1493 Words   |  6 PagesStarbucks is a worldwide coffee retail chain that spends significant time in coffee and other related refreshments. The organization prepares and sells meals, coffee, tea drinks and an assortment of new sustainable products, through stores. The organization likewise licenses its trademark through different channels, for example, authorized stores, basic need and national foodservice accounts. Second Cup s coffee portfolio contains around 19 kinds of coffee. The Company s bistros offer a varietyRead MoreMarketing Mix Elements1717 Words   |  7 PagesStarbucks Marketing Mix Paper Aiza Ashley Starbucks Marketing Mix Paper A good marketing plan must possess a strong marketing mix strategy. Organization uses marketing mix strategy modeling to estimate causal relationships and measure how marketing activity affects outcomes. The Marketing-mix models analyze data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects ofRead MoreMarketing Analysis : Starbucks Inc.1679 Words   |  7 Pagesactivities of the world’s biggest and well-recognised retail coffee company, Starbucks Corporation. Starbucks has introduced numerous innovations over its long history. From its signature terms (like barista, venti, chai, Frappuccino ®) (Michelli 2007), the drive-thru cafà © concept, the Starbucks Card, the digital app ‘shake to pay’ to the corporate culture that overall makes the Starbucks Experience are some of the reasons why Starbucks has maintained its dominance in the coffee indu stry. This report willRead MoreStarbucks in Japan1077 Words   |  5 PagesExecutive Summary Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 17,000 stores, 40% of which are in 50 countries outside the United States. In 1995, with 700 stores across the US, Starbucks began exploring foreign opportunities. The first target market was Japan. The potential for coffee sales in Japan is significant. The Japanese economy is the third to the United StatesRead MoreImplementing Customer Relationship Management as a Core Business Strategy2160 Words   |  9 PagesSTRATEGY Presented to Adrian Lim School of Business Management Nanyang Polytechnic February 13, 2014 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the current customer relationship management of Singapore Cafà © Ptd Ltd. The purpose of this report is to enhance the existing customer’s experience at Singapore Cafà © and to increase our presence in the Famp;B Industry. Sources of data collection include search engines and websites of the companies. The report findsRead MoreStarbucks in Japan1105 Words   |  5 Pages 13716002514600Case Study – Starbucks in Japan 00Case Study – Starbucks in Japan 2775585164592000 Executive Summary Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 17,000 stores, 40% of which are in 50 countries outside the United States. In 1995, with 700 stores across the US, Starbucks began exploring foreign opportunities. The first target market was Japan. The potentialRead MoreCase Study Analysis : Starbucks Turkey1643 Words   |  7 PagesCase Analysis: Starbucks Turkey Patricia Jasso Starbucks Turkey Discussion Questions 1. Has Starbucks has done well in Turkey? What are some of the common growth drivers in terms of consumer characteristics, market characteristics, and entry strategies across USA and Turkey that might account for Starbucks’ success? Starbucks has been very successful in Turkey despite the economic problems the company was experiencing in the U.S. during 2007-2008. The fact that Starbucks’ Turkey C.E.ORead MoreProject on Datbase Marketing4758 Words   |  20 Pagesis in line with Starbucks and it offers a unique coffee experience. Second Cup stores are furnished and are often filled with people studying and meeting for a coffee. Competitively speaking, from a financial standpoint, Second Cup is not performing as well as Starbucks. However, the company is growing and presently has nearly 300 stores in Canada. Metropolises such as Toronto and Montreal have a heavier concentration of Second Cup stores and are often located very close to Starbucks cafes. The coffeeRead MoreStarbucks - Going Global Fast (case study)1418 Words   |  6 Pages Starbucks - Going Global Fast (case study) I. Summary Starbucks is an American worldwide coffee company based in Seattle, Washington. It was founded on March130, 1971. Actually, it is considered as the largest coffee shop chain in the world with total stores of 17,651(as of July 1, 2012, official company’s website) locally and internationally. Starbucks stores are serving both hot and cold beverage, snacks, pastries, sandwiches and other non-coffee products. Different mugs in term of shape, size

Napoleon s Accomplishments And Life Story - 1333 Words

For someone so short in stature, Napoleon Bonaparte’s accomplishments and life story are gigantic in comparison. Even though some of Napoleon’s actions were autocratic, his ability to move his country forward was incredible. There are more books written about Napoleon than any other historical figure in the world; more than Julius Caesar, Muhammad, and even Jesus Christ. (Markham) Napoleon came to power at a perfect opportunistic time because France was in need of a new ruler to guide their country after the French Revolution, and Napoleon was believed to be a â€Å"man of the people†. Many ideas and goals from the French Revolution became a part of Napoleon’s reign. Prior to becoming the leader of France, he also served as a fierce and focused†¦show more content†¦The four principles of the Code Napolà ©on consists of are secularization of society, elimination of the feudal order, individual freedom, and marriage and the family (Markham 272-273) . It not only influenced the developing European countries of his time, but as time grew on, his beliefs ultimately spread to the whole world. The French were in much need of new reforms because of what the soldiers saw in the United States. How was France going to help the United States fight in a war for independence and then come home where they are not free? It just was not very logical. When Napoleon made these principles he changed the world forever. Each one of these codes are still followed and respected today. Recent analyzation â€Å"..shows that Napoleonic policy made more headway than it is credited for in these areas, and it may be premature to conclude that Napoleonic education policy was not very bold in its ensemble due to the Emperor’s prejudice against the masses† (Englund 507) People may not have realized at first how much the Code Napolà ©on affected many aspects of society like the school system, and how they are organized today. The way we live today is almost symmetrical to his early beliefs and how he pictured his developing society. Without Napoleon’s school system there would be no way to determine how europeans or even Americans would be educated today. Napoleon made it clear

Gathering Information Infringing Copyright

Question: Discuss about theGathering Informationfor Infringing Copyright. Answer: Infringing Copyright if Copied from the Internet An information sheet is usually meant for a person who has delight in downloading or copying materials from Internet. They also look to swap or in any means want to share files online. Its definite purpose is giving a highlight about the copyright clauses and in case of the implied laws in particular case, need to be consulted from prescribed lawyer (Bean, 2005). In case of Australia Bureau of Statistics, which is a statistical agency under Govt. it renders a free data charge in the website assisting around at discussion and research and decision making framework in the defined boundaries of community and governments. There are times when copyright infringement becomes necessary. Now owner has claims in rights to include its control over material reproduction and material communication for people (like downloading online materials, posting or uploading). The copyright infringe case arises in due time when the copyright materials are used by public that doesnt hold any applicable exception statement, without taking the permission from owner (Clarke, 1889). These exception points are- 1. Taking no permission or implying expression while distributing or printing material copies from the website. 2. While sharing, downloading, streaming or uploading not authorizing software, album or movie copies. 3. While saving material on hands from any website. For the Term of his Natural Life by Marcus Clarke., when was this book first Published? Citing the above publishing book, the renowned Marcus Clarke and his famous written For the Term of His Natural Life was first published in Australian Journal within 1870 and 1872 A.D. the presence of the book as novel was developed in 1874 and was regarded was fame novelisation of life to showcase the Australian history (Coveney, 2008). In this scenario a following delight was seen by Rufus Dawes depicting the transportation of a young man as a murderer which was not been committed. This shows a clear picture for conveying inhumane and harsh treating for convicting transportation in minor crimes. Information about when the National Trust of Australia was formed. The National Trust of Australia is officially regarded as the ACNT opt Australian Council of National Trusts which sees the higher scale over non government and community basis so as to converse and promote the historic and natural heritage to showcase the indigenous facets of Australia. Look at the modelled features of National Trust for places of Historic Interest with the inspiration of local campaign for conserving and preserving traditional building which was the foremost National Trust under Wales at 1945. The forces that drives to establish National Trust was Annie Forsyth Wyatt between 1885- 1961 in Australia. Again in 1975, there was a movement on Observatory Hill at the Fort Street School that further was changed to Petersham for its reunion (Farrelly, 2005). Therefore a co-existence between boys and girls building was formed that led to the create a distinction to rebuild so as to bring forth the appearance back at school time under the approach taken to Sydney Harbour Bri dge. Permits needed to run a Business from your Home. There are many considerations under the two structuring statement under business. The permitting measures are trust where an income and trustee helps in managing the property for benefiting the beneficiaries. Again in case of cooperative the participatory members should be aiming to provide service instead of profit making. Since the home based businesses come up with huge community sector driving out millions of people, therefore home based work could result in offering convenient and flexible solution paving greater opportunity for starting a fresh career. Suppose you have an idea to start a home based business you can do this by maximizing the chances of running a successful risks and measures so as to ensure the required government applications preferable for you (Leigh, 2006). As far as meeting planning permit solution is provided, there are no tactical requirements of such kind and thus it grants as per the varied needs. Therefore, it seeks for chances that are operated under t he commercial areas of suiting business. References Bean, C.S., 2005. Is there a crisis of trust in Australia?Australian social attitudes: The first report, pp.122-140. Clarke, M.A.H., 1889.For the term of his natural life. R. Bentley and son. Coveney, J., 2008. Food and trust in Australia: building a picture.Public health nutrition,11(03), pp.237-245. Farrelly, M., 2005. Regionalisation of environmental management: a case study of the Natural Heritage Trust, South Australia.Geographical Research, 43(4), pp.393-405. Leigh, A., 2006. Trust, inequality and ethnic heterogeneity.Economic Record,82(258), pp.268-280. Kerr, J.S., 1990.The conservation plan: a guide to the preparation of conservation plans for places of European cultural significance. National Trust of Australia. Storey, R., 2004.Walking Melbourne: The National Trust guide to the historic and architectural landmarks of central Melbourne. National Trust of Australia.

Education is not the only key to success free essay sample

Most groups use some form of parliamentary procedure for their meetings. This Factsheet not only briefly explains proper parliamentary procedure for more formal meetings, but also describes acceptable alternatives for decision-making in smaller groups. Rules For Meetings Just as the object of a game gives direction to its players, traditional principles of a democratic meeting guide group members when they gather: 1. Every member has rights equal to every other member. 2. The will of the majority must be carried out. 3. The minority must be heard, and its rights protected. Only one topic will be considered at a time. In order to play a particular game, certain rules for that game must be followed. Parliamentary procedure is a set of rules for meetings which ensures that the traditional principles of equality, harmony and efficiency are kept. Roberts Rules of Order, the best-known description of standard parliamentary procedure, is used by many different organizations as their rule book for conducting effective meetings. The Problem With Rules The saying Rules are meant to be broken implies that no rules are perfect. The parliamentary rules used in government provide guidance for a body of hundreds of people meeting daily for months with a great volume of business to conduct. These same rules are not appropriate for all organizations. How rigid are your meetings? Does too much technical procedure (motions, amendments, seconding, etc. ) get in the way of effective decision-making and total group discussion? Too much formality in a meeting will frustrate and discourage members when the proceedings bog down. Parliamentary rules for meetings are intended to help the group conduct its business (fairly and efficiently), not hinder it! There are many effective ways for a group to conduct its meetings. Technical procedure, however, should be discouraged in the average group meeting. Every organization should examine standard parliamentary rules, then interpret and adapt them to its own use. If group members agree that the rules theyve developed permit a majority to accomplish the organizations ultimate purpose within a reasonable period of time, while allowing the minority a reasonable opportunity to express its views, then those rules are appropriate. Rules For Small Group Meetings? Meeting procedures for committees, executives and most boards can be much different than those for larger gatherings. Certain formalities are unnecessary when the group size is less than about a dozen members. For example: 1. There is no limit to the number of times a member may speak to an issue. 2. It is not necessary to address the chair before speaking. 3. The chair neednt leave that post in order to speak, make motions or vote. (In fact, he or she may well be the most active participant in discussions and work of the committee. ) 4. Motions need not be seconded. 5. Action can be taken, at times, without the introduction of a motion. If, however, a small group using these relaxed rules discovers that any one of the four basic meeting principles is being abused, then more formal procedures may be reintroduced to the meeting. Parliamentary Procedure At A Glance If your group follows parliamentary procedure by the book, the occasional technical question might be asked. 1. What is the proper sequence of steps in having a motion voted on? A motion has nine possible steps: Moved a proposal from the floor. Seconded another member feels the proposal is worth discussing. Stated by the chair or secretary. Wording is recorded properly and everyone understands the intent of the proposal. Discussed every speaker addresses the chair and must speak only to the motion. Usually, each member may speak only once to a motion except the mover who has first and last chance to speak. Amended changing the wording of the motion by: adding or deleting words replacing with different words. each amendment has the same 9 steps as a motion. Called after sufficient discussion, either a motion to end debate or a vote is called at the discretion of the chair. Restated ensures everyone understands what is being voted on. Voted chair calls each option: All in favour? , Opposed? or Abstaining? Declared results of the vote are announced by the chair. 2. Can the intent of the main motion be changed by an amendment? Yes; the main motion may be changed, contrary to the intent of its movers. Only two criteria govern the use of an amendment: An amendment may not convert a motion to its direct negative; and An amendment must be pertinent to the topic in the main motion. E. g. , a motion to purchase a new typewriter for the secretary may not have and to pay the expenses of delegates to the annual meeting added to it. This amendment clearly has no relationship with the secretarys need for new equipment. 3. How many amendments can be made to a motion? There are only two kinds of amendments: those pertaining to the proposed motion called first rank; and those pertaining to a proposed amendment called second rank (amendment to the amendment). Only one amendment of each rank may be on the floor at one time. Any number of amendments may be made to most motions, but no second rank amendments may be amended (i. e. , an amendment to the amendment to the amendment is not allowed! ). 4. How can a meeting start without a quorum? A quorum is the minimum number of eligible voters that must be present at a meeting to conduct business. This number is designated in the by-laws of the organization and for a board is usually half the voting members plus one. If no quorum is present when the advertised hour of the meeting has been reached, then: the presiding officer may dismiss the group (after setting a time for future meeting); or the group may agree to proceed informally with the agenda, awaiting ratification of any decisions at a future meeting; or the group may discuss any items of interest but make no decisions. 5. How can our constitution be amended? A good constitution contains provisions for amendment, so the structure and procedures can continually meet the changing needs and purposes of the group. Usually, a special committee is appointed to review the groups objectives, structure, functions, etc. Copies of its report and recommendations are circulated to all members with the required notice and agenda for the meeting (often the organizations annual meeting). Any amendments proposed during discussion at the meeting require a majority vote for approval, but the motion to amend the constitution needs a two-thirds majority vote for adoption. Who is the presiding officer at meetings? Often the president is designated in the constitution or by-laws to chair the organizations meetings. In many groups, however, the chair is assigned to the past-president, special moderator, or to a different person each time on a rotating basis. This allows the president to take a lead in debates on policy rather than maintain a position of supposed neutrality which is directly contrary to his or her usual role as spokesperson for the group. 7. After considerable debate, we still are not ready to vote on the motion. What can we do? A motion to postpone the matter until the next meeting may be in order, so that more information can be gathered. A motion to postpone temporarily (to table) allows a motion to be set aside until later in the meeting, allowing more urgent business to be dealt with, permitting amendments to be drafted, or allowing time for implications of the motion to be checked. A motion to take from the table brings it back before the meeting. The motion may be withdrawn at the request of its mover, but only if no member present objects. 8. What happens when someone yells Question! From the floor indicates that he or she wants the motion put to a vote. Only if the chair feels that the motion has had reasonable debate and most members are ready to vote, can he or she call the question (i. e. , All those in favour? , etc. ). Another way to close discussion on a motion is for someone to make a motion to call for a vote. This motion must be seconded and requires a two-thirds majority vote in order to proceed with a vote on the motion on the floor. 9. How should a committee report be accepted by an organization? A motion to receive the report means that the organization is not committed to any of the conclusions or recommendations contained in it. (An example of such a report would be the monthly, unaudited treasurers report. ) A motion to adopt the report in whole or in part commits the organization to some or all of the recommendations of the report, and often implies some action to be taken. 10 Sometimes while one motion is being considered, an alternative motion might be the better one. How can it be presented? 1. The movers request permission from the presiding officer to read out the alternative motion. The movers of the original motion are asked if they will withdraw their motion, with the unanimous consent of the meeting. 3. If the original motion is withdrawn, then the alternative motion is moved. 4. If the original motion is not withdrawn, then the movers of the alternative motion inform the meeting that their motion will be moved if the original is defeated. They thus urge the members to vote against the original motion. | Top of Page | Consensus: Another Method Of Decision-Making In Groups How many meetings does your group hold in a year to discuss issues or problems? How much time is spent in each regular meeting making decisions or solving problems? Does the discussion end with a proposal for action? One rule in parliamentary procedure that can hamper a free and easy exchange of ideas is: Discussion can take place only after a motion is proposed. In fact, a motion is a proposed course of action, a solution to a problem, or a decision. By focusing the groups attention on a solution before realizing the scope of the problem, the group may be voting on something that is entirely inappropriate. Is the cart before the horse? A simple method of ensuring an effective group decision is to build a motion through consensus. This method eliminates a complicated amendment procedure after an initial motion has been proposed. It also ensures that a large majority will agree with the motion rather than the mere 51% required by a typical voting procedure. The following process can be used throughout the meeting for every problem the group needs to discuss. Step 1. Describe the issue or problem confronting the group. State the problem clearly and concisely. If it is complex, then write it out. Step 2. Gather all information relevant to the problem. All pertinent facts and ideas about the problem need to be heard in order to make a wise decision. Distinguish between facts and opinions. A decision can often be made right away. However, action may need to be deferred so that additional information can be gathered. Step 3. List all possible solutions or actions. Explore alternatives. Be creative. Use brainstorming techniques to generate new ideas, from every member. Step 4. Choose the best possible solution. Use a process of elimination; refine and combine parts of your list in step 3. Reaching consensus is not always easy. Some individuals become frustrated with the time taken for group decision-making. Also, this method relies on the discretion of the chair who eventually decides when a general agreement or common feeling has been reached. In some situations, if only extremely vocal and confident individuals dare to challenge the majority view, then the minority opinion is in danger of being suppressed. Using consensus, however, can result in higher quality decisions. The complicated rules of parliamentary procedure are reduced while maximum member participation is encouraged. In the end, group decisions lead to group action! Conclusion Whichever method your group chooses to make its decisions or conduct its meetings, the four principles of a democratic meeting must be followed. As more formal procedures are adopted, more complicated rules are followed. There is little reason for any one person to attempt to learn every rule of parliamentary procedure. To know where to find the answers is enough. The following references may help answer any questions not addressed in this Factsheet. References Parliamentary Procedure at a Glance. Jones, O. Garfield.