Tesco Brand and Culture Essay Example for Free

Tesco Brand and Culture Essay Corporate culture is one of the main determinants of success or failure in a business development practice, because it largely determines how flexible, accepting of change and innovative a company tends to be. Fairfield-Sonn (2001: 36) provided a four-layer model of corporate culture that included cultural artifacts, cultural history, core ideology and core values that helps to quantify and describe the corporate culture of an organization. Thus, Tesco’s corporate culture can be determined from its corporate responsibility statements, which describe its core values and core ideologies as well as some aspects of cultural artifacts. Tesco’s stated core priorities include: Ensuring community, corporate responsibility and sustainability are at the heart of our business. Being a good neighbor and being responsible, fair and honest. Considering our social, economic and environmental impact as we make our decisions. Tesco, 2010) These values have had a significant impact on the way in which Tesco does business, as well as its financial performance. For example, its expansion into California was designed to be not only profitable, but also socially responsible. As in the United Kingdom, American inner cities have a food supply problem wherein there are few large supermarkets and the smaller supermarkets do not have an adequate supply of fresh foods, including fruits, vegetables and proteins (Wankel Stoner 2007: 223). Because supermarkets are reluctant to build in the inner cities and many residents do not have transportation outside the area, inner city residents do not enjoy an appropriate diet, and suffer health consequences as a result (Wankel Stoner 2007: 224). Tesco’s corporate culture priorities allowed the company to consider opening stores in areas where native supermarkets were reluctant to go, and to provide services to the area that the local providers either couldn’t or didn’t consider. Thus, they opened stores in underserved regions, not only allowing them to express their core ideals, but also providing an opportunity to enter an almost untapped market. Although native retailers have scrambled to enter the markets in which Tesco is now providing services in the United States, Tesco will continue to have the advantage in terms of the markets it has already entered; it also has a corporate culture that encourages the expansion and ervice of these areas. Another area in which the company’s business development practices have both impacted and been impacted by the corporate culture is the introduction of lines of natural, organic and free-range foods to its stores beginning in the 1990s, and continuing into its development of the Nature’s Choice sustainable production lines over the past few years (Tesco, 2010). These lines, which include organic fruits, vegetables, meats and other proteins, dairy products, free-range eggs and other responsibly produced goods, has increased its importance in recent years to the company’s bottom line due to growing awareness of environmental factors by customers. The provision of lifestyle ranges like those above is one of the core strategies of the Core UK strategic business unit (Tesco 2010), as it provides the opportunity to reach the greatest number of customers, particularly those who believe that the way in which food was produced is as important as the food itself. However, this provision is also mandated by the company’s corporate culture’s core ideals, particularly those of environmental responsibility and awareness. These ideals entered the corporate culture in the mid-1990s, at about the same time as the first environmentally aware lifestyle product range (that of free-range eggs) was introduced (Tesco 2010). Whether the shift in corporate culture inspired the change in development strategy or whether the shift in development strategy inspired the shift in corporate culture truly is a chicken and egg question!

Warnings in Shakespeares Sonnet 95 Essay -- Sonnet essays

Warnings in Shakespeare's Sonnet 95      Ã‚  Ã‚  Ã‚   William Shakespeare is the master of subtle humor and sexual puns.   In his "Sonnet 95," a poem to a blond young man, both are seen while pointing out a couple of realities about sexual sin.   He speaks directly to a young man whose physical beauty compensates for his lack of sexual morality.  Ã‚      Shakespeare would like for this young man to realize that his handsomeness is the sole aspect of his person that prevents absolute disapproval of his behavior in other people, and he also wants him to be aware of the ultimate consequences of his actions.   Through a clever use of diction, imagery, and meter in a typical Shakespearian format, Shakespeare warns his young friend of the risks involved with the overindulgence of sexual activity.    In the first quatrain, Shakespeare presents the young man to the readers by contrasting his beauty and his character.   He tells the young man that he renders "shame" (1) "sweet and lovely" (1).   That is, he is much too handsome to be overshadowed by his questionable conduct.   His "shame" may not be a dominant trait, but it does sneak around behind the scenes "like a canker" (2).   A canker is a nasty internal ulceration, or growth; it is a flaw that cannot be seen in an otherwise beautiful object, such as a "fragrant rose" (2).   This flaw in the young man, sexual vice, may "spot" (3), or taint his image later on in his life, as he is still "budding" (3); he is still young, and there is plenty of time for his reputation to be completely damaged by his sexual impropriety.   This young man is indeed beautiful and he is lucky to have such "swee... ...re slyly and jovially slips in the idea that if the young man is careless, he will spend his allowance of energy before his time comes; that is to say, he will become sexually impotent.   This image is brilliantly conjured up with the picture of a dull knife that will cut no more after years of its owner using it as a hatchet.   The simple lightness of his joke is expressed through the simple evenness of the iambic pentameter throughout the couplet, and its straightforwardness adds to the wryness of the humor.    Works Cited Shakespeare, William. "Sonnet 95." The Norton Anthology of English Literature.   Eds. M. H. Abrams and Stephen Greenblatt. Seventh ed. 2 vols. New York: Norton, 2000. 1:1041-42.    Works Consulted Oxford English Dictionary. Eds. James A. H. Murray, et. al.   Oxford, 1961. Warnings in Shakespeare's Sonnet 95 Essay -- Sonnet essays Warnings in Shakespeare's Sonnet 95      Ã‚  Ã‚  Ã‚   William Shakespeare is the master of subtle humor and sexual puns.   In his "Sonnet 95," a poem to a blond young man, both are seen while pointing out a couple of realities about sexual sin.   He speaks directly to a young man whose physical beauty compensates for his lack of sexual morality.  Ã‚      Shakespeare would like for this young man to realize that his handsomeness is the sole aspect of his person that prevents absolute disapproval of his behavior in other people, and he also wants him to be aware of the ultimate consequences of his actions.   Through a clever use of diction, imagery, and meter in a typical Shakespearian format, Shakespeare warns his young friend of the risks involved with the overindulgence of sexual activity.    In the first quatrain, Shakespeare presents the young man to the readers by contrasting his beauty and his character.   He tells the young man that he renders "shame" (1) "sweet and lovely" (1).   That is, he is much too handsome to be overshadowed by his questionable conduct.   His "shame" may not be a dominant trait, but it does sneak around behind the scenes "like a canker" (2).   A canker is a nasty internal ulceration, or growth; it is a flaw that cannot be seen in an otherwise beautiful object, such as a "fragrant rose" (2).   This flaw in the young man, sexual vice, may "spot" (3), or taint his image later on in his life, as he is still "budding" (3); he is still young, and there is plenty of time for his reputation to be completely damaged by his sexual impropriety.   This young man is indeed beautiful and he is lucky to have such "swee... ...re slyly and jovially slips in the idea that if the young man is careless, he will spend his allowance of energy before his time comes; that is to say, he will become sexually impotent.   This image is brilliantly conjured up with the picture of a dull knife that will cut no more after years of its owner using it as a hatchet.   The simple lightness of his joke is expressed through the simple evenness of the iambic pentameter throughout the couplet, and its straightforwardness adds to the wryness of the humor.    Works Cited Shakespeare, William. "Sonnet 95." The Norton Anthology of English Literature.   Eds. M. H. Abrams and Stephen Greenblatt. Seventh ed. 2 vols. New York: Norton, 2000. 1:1041-42.    Works Consulted Oxford English Dictionary. Eds. James A. H. Murray, et. al.   Oxford, 1961.

Bosom Friend

About my bosom friend Jenia Frankly speaking, I chose Jenia, because she is my bosom friend. Moreover, we were studying at the same school, but to tell the truth, we know each other since we were preschoolers. But Jenia became my best friend only in the 10 th form. Jenia is a slim, pleasant – looking girl of about 17. Jenia is tall; she has a strong attractive body. Jenia is always elegant; her clothes are the latest fashion. Her features are very delicate she has sand shoulder – length hair and green eyes.Her eyelashes are long and thick. Her face is oval and she has a straight nose. Jenia has got a puffy and well-cut lips and she always has a sunny smile. To cut a long story short, Jenia is very beautiful girl. But I think, inner beauty is more important than physical one. Jenia is very tactful, generous, kind-hearted, but she isn’t shy at all – she is a chatterbox and know – all. She is always ready to help her friends. She used to help me at the math lessons.Math is her favorite subject, but I am, on the contrary, hate this subject. Jenia has in a habbit of helping her parents. Jenia is a person I associate with hobby. Hobby is what a person likes to do in his spare time. Hobbies differ like tastes. Jenia and I like handmade. We are interested in felting. Moreover, we have already done several funny animals, such as red cat, lion, rabbit, penguin , panda and etc. These toys we presented to our relatives and friends. I addition, Jenia goes in for sports and she is fond of tourism.Unusual as for girl, but she was in hikes several times, exactly 11. They were different categories of difficulty, it depends of place and distance. I think, it’s exciting hobby, and next spring I’ m going to join her. Jenia always tries to do her best to help somebody when he or she has some problems. What I like in her is that she always keeps her word and never boats. There is a proverb: a friend in need is a friend indeed. And I c ould say, these words are about my friend as Jenia, because she is a true one.

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