Summary3 Essay Example | Topics and Well Written Essays - 250 words

Summary3 - Essay Example In other words, the fear of losing is triggered by competition with others and the attachment to the value of an item. This is the kind of competition that is there in the society. There will always be competition between countries, groups, and individuals. However, it would be important for businesses and marketers to create a social environment which would encourage natural competitive instincts instead of forcing people to act of fear. The outcome of such an environment would be an increase in the level of the audience engagement, which will enhance the value of the products and services. It is not hard to create such social environment to ensure health competition (Maki). People should be allowed to form sub-groups where they can pursue different levels of interests. Open competitions helps everyone to participate and facilitate inter-user contact. Thus for any business or individual engaging in such kind of businesses where competition is involved, the best solution is to create a social environment that is conduce for the overall objectives of the business. Maki. Fear of Losing: Using Competitive Instincts to Your Advantage. (2008). Retrieved on 15th November 2014 from

Business Ethics, Invisble Hand Essay Example | Topics and Well Written Essays - 750 words

Business Ethics, Invisble Hand - Essay Example A business's biggest interest is profit maximization. All businesses, be it a small-scale or a large corporation or enterprise, seek to maximize their profitability as much as they can. After and in accordance to this, a firm aims to minimize costs. It is not hidden that when businesses attempt to achieve these aims, they crush many ethical values such as responsibility to the society in the form of, perhaps, pollution control guidelines. They leave, to the society, negative externalities only so that they can earn profits. Under such circumstances, you cannot expect a business to care for the environment or the people around them. True, that firms satisfy our material needs and this does lead to the general good. But in providing us with these services and goods, they will do whatever it takes to get to that level of profit maximization and cost minimization. I do not think that the 'invisible hand' furthers us to greater public welfare because firms forget all about ethics when it comes to power and profits. To support this, let's take the example of California's power market. The electricity industry was freed of regulations so that competition could be promoted and that the invisible hand could work. However, the opposite happened. They failed to provide the service; there were blackouts and prices were also very high. The sellers kept developing new ways of abusing the system until the State intervened (Shaw, W.H., 2004). My second argument is that with globalization taking its toll increasingly and hence, with competition growing immensely, it has become extremely important for firms to maintain and raise their positions in the global market. One would think that competition increases efficiency, along with which, prices are decreased. In any case, the customer, or the society as a whole, benefits. However, this is not usually the case. Globalization emphasizes on competition, true. But as a result it creates awareness in the society, gives customer choices, makes them powerful and hence, demanding. All this put together, puts great pressure on a firm operating in the free global market. Mostly, an average customer is not going to think of buying from a firm who is socially responsible and who has value for ethical guidelines and how it treats its employees or competitors. A customer would want to buy from a firm who provides the good or service, they don't care how, they just want the service. This leads to many businesses sacrificing their ethical values and moving towards the bigger motive of profit earning. Many businesses today in third world countries, especially, adhere to such unethical practices. An example of the water industry in Pakistan can be taken. Such filthy water is provided in the homes of people than many suffer from diseases such as hepatitis, yellow fever etc due to this. Conclusion In the end, it is important to note that not all firms yield to such unethical practices and not all situations demand such practices. Today, 'going green' is also a way of earning profits. However, the arguments presented above do take place and the society is exploited as a result. There are both sides to the pictures. It is only up to the business

M&S Lingerie ad 'Socially Irresponsible' Essay Example | Topics and Well Written Essays - 1000 words

M&S Lingerie ad 'Socially Irresponsible' - Essay Example The article compares this image to another recently banned image used by Lynx, for the same sexually suggestive reasons. The Advertising Standards Agency (ASA) is cited as beginning to take a tougher approach on these issues, backed by David Cameron in a bid to stop unregulated sexual imagery. This comes at a time when the Prime Minister himself is trying to uphold ‘family values’ and thus the advertisement industry is being required to comply with these new political ideas. This issue has wider implications because it involves the marketing industry as a whole as well as calling into question ethical theory and social responsibility for companies. Schlegelmilch & Oberseder (2010) have examined ethical trends in marketing (through the use of several types of marketing literature) and found the following: a generally increasing appreciation of ethical and moral issues in marketing (see figure 1), an increase in sexual imagery issues within ethical marketing, an increased understanding of the ethical needs associated with different religious and social groups, and an increased role for the internet in ethical marketing debates Figure 1 – The number of ethics related articles found in various marketing journals throughout recent decades; showing an increasing trend (Schlegelmilch & Oberseder, 2010) This general increase in scholarly articles about the ethics of marketing, as well as the evidence from the original article that the ASA is taking an increased interest in the reduction of available sexual imagery is interesting. Firstly, it suggests that there is an increased need for marketing companies to ensure that their images are socially appropriate without losing any of the impact factor needed to be effective. Secondly, it suggests that overly sexual imagery may not have the desired effect on the customer, and may have a ‘turn-off’ factor above a certain level. Finally, the evidence suggests that sexual imagery needs to be con fined to the appropriate avenues, rather than being used in outdoor advertisements like this Marks & Spencers advertisement. Interestingly, this was not the only article about the links between marketing and social effect to be published in Marketing Week recently. Another article describes the banned Final Destination poster involving disturbing imagery (see Figure 2) with a skull being shattered by steel rods (Johnson, 2011). Again, this image was for use in the public domain in outdoor locations, easily seen by children. The advertisement series was banned for being disturbing and showing horrific imagery where it was not appropriate. Again, this shows a growing concern about the type of advertising imagery available in the public domain and a need to show concern for who may be able to view this imagery. It also suggests that sexual imagery is not the only target for responsible marketing, and all types of image should be considered before release. Again, it must be noted that i mages need to fall within a small threshold of effectiveness and social responsibility (Sen & Bhattacharya, 2001). Research by Robin & Reidenbach (1987) suggests that many marketing directors believe that there should not be an issue between social responsibi

Job offer content and job interview Essay Example | Topics and Well Written Essays - 750 words

Job offer content and job interview - Essay Example To increase the success rate of recruitment and selection, properly written job offer content, job interview, and employment contract will be tackled in details. Job offer content indentify what is expected from a job applicant for a particular post. To increase the understanding between the job applicants and HR manager concerning the available job, job offer content should be written short and straight to the point. Preferably in point form, job content should include the date when the applicant is expected to report back to the company, duration of the employment contract, the job description and responsibilities, work options like part-time job, flexy time at work, job sharing, paid or unpaid leave, compensation packages, and rewards. Attracting prospective applicants remains a challenge to most HR managers. Therefore, HR managers should make use of effective HR strategies like work flexibility, compensation packages, and rewards at all times. Work flexibility includes offering new employees the option for a â€Å"part-time job, flexy time at work, job sharing, and unpaid leave† (Hough & Oswald 2000, p. 632; Secord 2003, p. 173). To increase the chances of attracting competitive applicants, the HR manager may apply the concept of work flexibility in the job offer content. Job interview is the stage wherein the HR manager can personally assess the qualification and personality of a job applicant. During the official job interview, HR managers are expected to inform the applicants about a particular job responsibility aside from identifying each individual’s working abilities, acquired skills, educational background, and previous work experiences necessary to allow the person to perform a given job position (Stone 2005, p. 10). Likewise, HR managers should be able to conclude whether or not the job applicant is capable in performing the work expectations for each post. Through keen observation, it is also during the job interview when the HR manager could

Workplace Law Assignment Example | Topics and Well Written Essays - 1250 words

Workplace Law - Assignment Example Independent contractors have no minimum wage and must submit an invoice for work completed before a company honors payment. Jim had a minimum wage that Lou paid him on a daily basis. He did not submit any form of the invoice before payment, proof that indeed Jim was Lou's employee.According to the Minister of Social Security vs. Market Investigations Limited (1969) 2 QB 173 a taxpayer is an employee. An employee earns a salary as a reward for his or her labor in terms of services delivery. From the case study, Jim was to pay his taxes, a proof that indeed he was Lou's employee. Jim worked for eight a hours as the week like the other employees and casual workers in Australia. The compliance to working eight hours a week without the day off proves that Jim was an employee to Lou.Jim, therefore, regards as Lou's employee despite the terms written in their agreement terms indicating that he approved working as an independent contractor. Lou has an obligation to ensure a safe and conduciv e working environment for Jim who is his employee. The legal case presented and the provisions of the Acts cited to prove that Jim was an employee to Lou.Second IssueLou as the employer has an obligation to follow contractually the Employee Handbook procedure in relation to the bullying complaint comprehensively. Australian Federal law on anti bullying covers all employees, interns, independents contractors and every kind of worker offering their services to an organization under an employer.

Pharmacology assignment Example | Topics and Well Written Essays - 2500 words

Pharmacology - Assignment Example The effect of the new drug on the action of warfarin will be investigated in 12 healthy participants. The investigation is based on an open label study that would utilize a multiple dose design. To analyze the interaction between the two drugs in terms of the way JP234 would induce the metabolism of a single dose of warfarin, both R and S enantiomers were initiated through the CYP450 metabolic pathway. The study will be done based on the assumption that the new drug has been studied in vivo whereby in vitro metabolic studies will be consulted in determining whether JP234 is a substrate or an inhibitor the enzymes involved in the metabolism of warfarin. The study results will help in determining any possible interaction, such as whether PJ234 inhibits or induces the metabolism of warfarin. The mode of warfarin action in this case is based on its impact on the synthesis of vitamin K. The study will thus be able to portray the impact of drug interaction after eliminating warfarin. This will be considered from the results obtained from the group in which only the PJ234 is administered, as compared to the group whereby both the PJ234 and warfarin drugs are administered. JP234 is well tolerated during clinical trials and there is no contradiction associated with it. The drug when administered is effective in doses of 50, 75 or 100mg once daily. The drug is metabolized in the liver and has a half life of about 24 hours. In vitro studies indicate that the drug can induce CYP2C9. Patients with chronic atrial fibrillation should be anticoagulated to hinder thromboembolism from taking place (Goodman, 2005). Patient taking JP234 are recommended to take warfarin that is partly metabolized by CYP2C9. JP234 is an antiarrhythmic drug and is usually excreted in the liver just the same as warfarin. The PJ234 drug is considered an inducer of CYP2C9 which

Intellectual Property Essay Example for Free

Intellectual Property Essay Welcome to the online discussion topic for GSP171. I look forward to this being a participative and collaborative discussion so that we can all share our experiences and learn from each other. This discussion topic will focus on the key ideas and concepts covered in Chapters 1 and 2 of the Study Units/Course Guide. INSTRUCTIONS 1. The discussion starts at noon of 7 August 2013 and will last until 2359 hours of 18 August 2013 (â€Å"Discussion Period†) 2. During the Discussion Period, you should make a minimum of two (02) posts of 70 to 150 words each for the discussion topic. 3. At least one of your posts must be in direct response to the discussion question below, while additional posts should be in response to those from other students. 4. Do not post in batches (for example, all posts in one day); instead, space out your posts regularly. 5. In your posts, you need to demonstrate that: †¢You have read the materials †¢ You understand the legal concepts and how to apply them; and †¢ You are able to bring together all the materials to show new and deep understanding of the discussion at hand. 6. Read what other students have posted and respond to them; you will also be graded for the amount and quality of engagement with the ideas of others. Hence, at least one of your posts should comment on or respond to what other students have posted (have they got their facts and theories right; have they applied them correctly and in what way; and in what way have you learned from what they write?) 7. This assignment will be graded, and relevant criteria will be no. of postings, relevance, reflection and interpretation, generating learning and evidence of practical application. 8. Please note that the rules on academic honesty and plagiarism apply to this Graded Discussion Board assessment. You should use your own words and ideas as much as possible, and cite any external sources that you refer to. You should be able to think of as many points as you can, or for each point as many angles of looking at it as you can. Don’t just get stuck in one thing! Write in full and proper sentences with correct punctuation and spelling, like you would in an essay. Please observe online etiquette. DISCUSSION QUESTION In December 2012, the Media Convergence Review Panel appointed by the Singapore Government released its Final Report on Media Convergence. The report is available online at http://www.mda.gov.sg/Reports/Documents/Media%20Convergence%20Review%20Final%20Report.pdf. Chapter 5 of the report addresses Policy and Regulatory Responses to Copyright and Digital Piracy, and debates the views from different stakeholders, ie, content owners, content users and technology providers. After reading Chapter 5 of the report, consider and discuss the following: a.In your view, would the availability of legitimate content sources affect digital piracy rates in Singapore? Has the opening of new online stores such as iTunes and Spotify in Singapore changed the way by which Singaporeans consume digital content? b.What are the arguments for and against doing more to respond to copyright challenges in the online environment in Singapore? c.Do you agree with the recommendations of the Panel (as summarised in section 5.6), or would you have adopted other responses? Have a fruitful discussion!